Thursday, January 17, 2008

ABS-CBN was not the first to push for TV ratings system cleanup - GMA

GMA Network Reaction to ABS-CBN’s Statement on the Results of the AGB-NMR Report – January 16

There is absolutely no truth to ABS-CBN’s claim that it was the first one who initiated the move to clean up the TV ratings system. For about five (5) years now, GMA Network has been complaining to AGB Nielsen why the ratings of GMA Network’s programs are so low in cable TV households but so high in non-cable TV homes, a situation that does not obtain in ABS-CBN’s programs.

It is important to note that the abnormal ratings behavior of GMA’s programs in cable TV homes started only when GMA Network began to compete head-on with its rival station five years ago.

It is a fact that GMA Network’s competitor owns and/or controls the dominant cable operators in the country. Thus, it is the one who has both the means and opportunity to know where the people meters are installed by AGB Nielsen among cable TV homes.

Until now, AGB Nielsen has not provided a satisfactory explanation to the highly illogical, very low cable ratings of GMA’s programs as compared to the unusual and unexplainable very high cable ratings of ABS-CBN’s programs.

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Phone with Plan_10.13.08

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